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RESUME

Summary

 

I started out as a social media and marketing specialist with unique skills in social community building, tactical engagement and adaptable response techniques. I helped brands define their positioning, connect with their audience in a more authentic way, and made informed metrics-based marketing decisions. I changed my focus to creating a higher quality, student-focused educational experience at the university level while improving processes within the organization at my previous employer. I maintained my skills in community building, and engagement as well as making metric-based decisions while assisting students in accomplishing their educational goals.

Skills

  • Social Networking

  • Social Media

  • SEO/SEM

  • Advertising

  • Marketing

  • Leadership

  • Content Creation

  • Video Editing

  • Website Layout/Design

  • Customer Service

  • Public Speaking

Work​

Experience​
 

Founder/Lead Blogger - Adventure of Marvelle and Starbuck - United States
November 2018 - Present 

Founder and lead blogger on the travel blog "Adventure of Marvelle and Starbuck" as well as YouTube channel and Instagram account under the same name. The adventure officially began March 2019, however, the leadup adventures and posts began November 2018. The goal for the trip will be to explore a majority of the lower 48 states to see odd wonders and fun excursions along the winding path of life. The overall project goals are to grow my writing, photography, and social media skills.

Enrollment Services Representative - Bisk - Tampa, FL
October 2018 - November 2018 

Assisted prospective students with the application and enrollment processes into Michigan State University's online graduate degree and for-credit graduate certificate programs through a detailed interview process via phone, email, and instant message communication. Was responsible for daily management of new leads and book of business (100+ prospective students), as well as collection of documents necessary for admissions, registration, and materials shipment, including: transcript request forms, military tuition assistance documentation, GI Bill documentation, Certificates of Eligibility, registration forms, materials order forms, etc. Followed guidelines of FERPA and quality assurance.

Projects included: on-going process improvement mini-projects with Salesforce Administrator Team

Tools Utilized: Salesforce CRM (Classic and Lightning, Omni-Channel, Live Agent, and Sales Cloud), Salesforce Trailhead, Microsoft Office, Skype for Business, NewVoiceMedia softphone system, and Windows OS

Salesforce Trailhead: Ranger Trailblazer (the highest Trailblazer rank) with 130+ completed Badges, 20+ completed Trails, and 5+ completed Trailmixes

Groups: Positive Degree - focused on employee engagement, diversity inclusion, and department-wide team building

Student Services Representative - Bisk - Tampa, FL
May 2015 - October 2018 

Assisted active and inactive students with the registration and re-admissions processes for University of South Florida and Michigan State University's online graduate degree and for-credit graduate certificate programs through phone, email, and instant message communication. Was responsible for daily management of book of business (200+ students), as well as collection of documents necessary for re-admission, registration, and materials shipment, including: military tuition assistance documentation, GI Bill documentation, Certificates of Eligibility, registration forms, materials order forms, etc. Trained fellow representatives on how to set up List Views in Salesforce Classic and Lightning to improve admissions and registration processes on the back-end as well as how to do quick troubleshooting in Salesforce Classic and Lightning. Trained representatives on my position and how to best meet company and student expectations during an accelerated on-boarding deadline of eight days. Followed guidelines of FERPA and quality assurance.

Projects included: Military Refresher Training and Processes Updates for all graduate degree program schools, Course Capacity Reporting for USF, Financial Aid Disbursement Issues for USF and MSU, and Student Hold Reports for USF and MSU

Tools Utilized: Salesforce CRM (Classic and Lightning, Omni-Channel, Live Agent, and Sales Cloud), Salesforce Trailhead, Scrum methodology, Microsoft Office, LibreOffice, Skype for Business/Lync, NewVoiceMedia softphone system, and Windows OS

Salesforce Trailhead: Expeditioner Trailblazer with 105+ completed Badges, 15+ completed Trails, and 5+ completed Trailmixes

Groups: Positive Degree - focused on employee engagement, diversity inclusion, and department-wide team building

Awards/Certificates of Completion: Crafting Powerful and Effective Emails, FERPA, Security Awareness Training (x2), Email Spoofing, Team Spirit

Enrollment Services Representative - Bisk - Tampa, FL
June 2014 - May 2015

Assisted prospective students with the application and enrollment processes into Florida Institute of Technology's online undergraduate degree programs through a detailed interview process via phone and email communication. Was responsible for daily management of new leads and book of business (100+ prospective students), as well as collection of documents necessary for admissions, registration, and materials shipment, including: transcript request forms, military tuition assistance documentation, GI Bill documentation, Certificates of Eligibility, applications, registration forms, etc. Followed guidelines of FERPA and quality assurance.

Projects included: on-going military training for representatives, sensitivity training, and training new representatives 

Tools Utilized: Talisma CRM, Microsoft Office, LibreOffice, Bria softphone system, and Windows OS

Awards: Exceeded Referral Attainment (x3) and Fun Committee Award

Social Media/Marketing Assistant and Lead Generator/Sales - Deliver Media - Tampa, FL
Dec. 2013 - Feb. 2014

Developed, organized, structured and maintained social media calendars and created graphic content for social networks which resulted in improved brand visibility that generated leads for sales. Trained sales and marketing associates on how to utilize social media for networking to improve revenue. Reviewed, proofed and edited the employee manual for accuracy and continuity.

Receptionist/Social Media Specialist - Canine Cabana - Riverview, FL
​Mar. 2013 - Sept. 2013

I maintained Canine Cabana's social media presence by managing their Facebook, Twitter, Instagram, Foursquare and YouTube accounts as well as edited video and pictures, created and edited e-blasts, created blog postings for view on their website as well as on their Facebook page, planned/executed monthly events, answered phones, recorded messages, confirmed/cancelled reservations, checked-in and checked-out clients, and clarified end of day reports and confirmed all payments. My e-marketing strategies resulted in a solid customer base with total likes improved 20%, engaged users improved 95% and daily total reach improved 90%.

Consultant - Second2None Excursions - Tampa, FL
​Dec. 2012 - Jan. 2013

Volunteered my services to assist with branding; marketing; web development; and overall virtual presence for this non-profit startup.

Marketing Assistant - Ignition Branding - Ybor City, Tampa, FL
​Jan. 2013 - Jan. 2013

​Work included creating a calendar of events, developing web content, developing logo designs, creating business card designs, and other creative elements for use by clients.

Intern - Dalton Agency - Jacksonville, FL

​Jan. 2012 - Apr. 2012

Worked directly with the Business Analyst, Social Media Coordinator and Account Executive to write creative briefs; Twitter updates; competitive reports; PowerPoint presentations; promote products; compile social media calendars; and design creative elements for event promotions.

Advertising Executive - University of North Florida - Jacksonville, FL
Jan. 2012 - Mar. 2012

Provided media information to clients; devised strategy plans to better the client's experience; organized client files; gathered client contact information; contacted possible new clients; and made first contact with clients and continued the relationship for the university's newspaper, The Spinnaker.

Associate - Old Navy - Jacksonville, FL

​May 2011 - Dec. 2012

Work included changing the display designs seen all around the store as well as interpreting customer queues; unloading logistics trucks quickly and efficiently; changing display designs around the store; motivating other employees; remaining positive no matter the situation on hand; providing helpful services to the customers; and devising strategy plans to better the customer's experience in the store.

Tools of the Trade

  • Adobe Creative Suite

  • Microsoft Office

  • Salesforce CRM (Live Agent, Omni-Channel, and Sales Cloud) and Salesforce Trailhead

  • Social media platforms including: Facebook, Twitter, Tumblr, YouTube, Snapchat, Instagram, Pinterest, WordPress, Google+, and LinkedIn

  • Constant Contact

  • NewVoiceMedia softphone system

  • Bria softphone system

  • Skype for Business/Lync

  • Windows OS and Mac OS

Certifications/Certificates

  • Digital Media Essentials

  • Salesforce Trailhead Ranger

  • edX Verified Certificate for The Rise of Superheroes and Their Impact On Pop Culture

Downloadable Resume

Click on the shoe for my PDF resume.

2010 - present

2010 - present

Education
B.S. in Communication with focus on Advertising - University of North Florida - Jacksonville, FL

​Aug. 2008 - Aug. 2012

While working toward my bachelor's degree, I gained a lot of insight into the world of communications through my courses - Media Literacy, Media Graphics, Advertising Copywriting, Law & Ethics of Communications, Event Planning, Basic Computer Images, Principles of Public Relations, Public Speaking, and Digital Media Essentials - as well as learning how to function and improve creative thoughts and ideas within a group or project setting - Personal Branding Presentation, Jacksonville Sharks Advertising Campaign, Dell Laptops Advertising Campaign, and NSAC Nissan Case Study Advertising Campaign. I also had the pleasure of being a part of the Pride Club, Osprey Productions, and being a Relay for Life Co-Captain while attending the University of North Florida.



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