Michelle Hutzler
Advertising | Social Media | Marketing
PROJECTS
Project |01
Project |01 NSAC Nissan Case Study
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In Spring 2012, a group was formed that comprised of nine individuals, including myself, that were tasked with coming up with a creative campaign for Nissan. We spent the entire semester developing a theme, conducting surveys and focus groups, and bringing everything together. Nissan had chosen our demographic for us, 18-29 men and women from diverse multicultural backgrounds, so we had to find a way to connect with them on an individual level. We chose to do this through technology and interactive pieces all over the United States. We also chose to come up with ideas for television spots (all 30 seconds) and radio spots (all 30 seconds) so that we can engage our demographic anywhere.
Project |02
Project |02 Dell Advertising Campaign
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My group was tasked with creating an advertising campaign implementing our newly acquired skills of media planning during our Media Planning course. We had to research and come up with the ideal media plan for the demographic of our choice and show our ROI on the media plan.
- Click on the shoe above for the PDF of the presentation.
Project |03
Project |03 Jacksonville Sharks Advertising Campaign
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During my Advertising Copywriting class, I was told to find a partner to create an advertising campaign that only incorporated the creative aspect of a campaign. I found a partner quickly and we chose to do the Arena Football League's team the Jacksonville Sharks.
- Click on the shoe above for the PDF of the project.
Just a sample of my work. To see more or discuss possible work >>